Internet research into target audience

Whilst completing my analysis of various media texts, I have appreciated the importance of understanding the ways in which music videos work however; I have also begun to appreciate the need to understand the genre of music itself and also its fans therefore; I have conducted research over the internet in order to understand more about the effect that trance music has on its fans and why. 
"it gives me joy of life. It takes me to other places; a place I feel is awesome. It hypnotizes me and I feel like I’m in this magical world with a strong feeling that only dreams able to bring. This feeling where you are in the perfect world and your living in it. This I get form listening to trance. It makes me a better person, a more social and caring person who enjoys helping. I’m not sure if this is trance or my personality, but I know that the nice part of my personality gets amplified with trance. It makes me in good mood.
I listen to trance several hours a day, and I can’t get enough of it. I listen to other types to, but I dislike hiphop and house. I enjoy film music, symphonic, some pop, rock, punk/SKA, music from Japan, Middle East, Italy, Latin America. However trance is my absolute favourite genre. Especially Euphoric, dreamy trance."

"trance makes me feel like i am in another world"

"I feel close to Nature when i hear Trance Music"


"Trance music makes me feel that all is right with the world. When I am sad or angry, all I have to do is put on one of my favorite mixes and within minutes I feel like myself again. It's almost a form of meditation for me..."

"it is the best feeling just that undescribable happiness." 
http://forum.ah.fm/music-discussion/23568-how-does-trance-music-make-you-feel-2.html

 

From peoples responses I have been able to identify a number of dominating themes with regards to fans perceptions and reaction to trance music.

These themes are;

·         a euphoric reaction to the music that is not generally seen with other genres.

·         As I have consistently observed throughout my textual analysis, a feeling of being at one with nature.

·         A resemblance to religion “meditation”.

·         And the feeling of being “in another world”.

As a result of my research, in order to ensure that my music video appeals to my target audience, I will include at least one of these themes.