Wednesday, 10 November 2010

Analysis of Tinie Tempah "Miami to Ibiza" with regards to music video theory:


This music video
incorporates all of the main aspects of the Music video theory with the most obvious being the many close ups of the vocalist in this case, this being Tinie Tempah. There are many intermittent shots of the vocalist and in these shots he is on his own in a plan white space this is a technique employed to ensure that the attention is purely on him.
The lyrics are reflected in the video in a number of ways, the vocalist is seen to be singing the lyrics throughout and whilst the visuals do not reflect the lyrics constantly the fact that the narrative appears to follow a young woman’s journey from one place to the next with her eventually ending up in a club environment, this reflects the title and recurring lyrics:
“From Miami to Ibiza”
In this respect there is also a definite link between the music and the visuals with the stronger and more synthesised chorus of the song is accompanied by a club scene as would be expected however, more interestingly as the vocalists voice dips and becomes distorted the visuals accompany this by showing the vocalist and female protagonist underwater therefore, suggesting that the music has been distorted by the water.
Voyeurism is definitely present throughout with recurrent use of cameras within the video by the vocalist and also including him. It is also present through the constant use of barely clothed women and borderline explicit scenes.
There is a certain amount of inter-textuality  within the text with the final shots being of a real club in Ibiza where the artists are playing, this promotes the club.

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